The Pawstruck Origin Story

Hi, my name is Kyle and I’m the founder and CEO of If you have a moment, I’d like to share with you the story of how and why I created this business.

I’ve been a passionate dog owner my entire life. My first dog, Mali, and I were inseparable growing up, and I now share that same bond with my current dog, Tyson.

A few years back when Tyson was a puppy, I visited a local pet store to find him some dog treats. My plan was to find him some tasty rewards to incentivize his progress in his potty training. I needed all the help I could get because my carpet was taking a beating! Tyson didn’t seem too picky when it came to the dog treats, but I took a closer look at the various options.

After making my way down the aisle, I noticed a trend. Everything I picked up was made with artificial ingredients. Words on the ingredient lists seemed like gibberish because of all of the complex scientific jargon (hydrogenated starch hydrolysate, ascorbyl palmitate, glucosamine hydrochloride…huh???).

So I started searching the Internet in the hopes of finding dog treats and dog chews that were healthy, all natural, and reasonably priced. I wanted simple ingredients with no artificial additives or preservatives. After some serious research, I came to the conclusion that what I was looking for wasn’t available. My options were to spend an unreasonable amount of money on the handful of natural dog treats that were being sold or resort to giving Tyson treats of subpar quality.

Through that frustration came my “aha” moment and was born. I decided to leave my career in engineering for something I was passionate about—supplying other responsible pet owners high quality and reasonably priced dog products!

My dream has since become a reality. I have been lucky enough to surround myself with a fantastic team who share the same exact goals and philosophies that led me to this business in the first place. With the help of our dogs, we are able to produce and sell a wide variety of healthy dog products—all of which we proudly stand behind.

It didn’t take long for all of you pet owners out there to catch on! We are so grateful for those of you—both canines and humans—who have supported our philosophies and business. If you made it this far in this long letter, you probably understand how committed we are to our cause. Because of that, we hope you’ll consider shopping with us, if you haven't already!

Kyle Goguen
Founder & CEO,

Pawstruck Company Values


We address our customer’s issues and concerns in a thoughtful, compassionate way. We choose products that we feel good about selling, so our customers feel good about buying them.


We make an effort to serve our customers better, even if we don’t have to. We want to anticipate their needs and go the extra mile to give them a great experience.


We always seek to learn more about our customers, what their needs are, and how we can better serve them. We ask questions to better our understanding.


When there are issues, we work together with our customers to find a mutually beneficial solution no matter how difficult or long it takes.

Tyson, Our Chief Canine Officer

Tyson started Pawstruck along with his human, Kyle. As Chief Canine Officer, Tyson is in charge of product testing. When he isn't getting his chew on, you can often find Tyson helping with Canine Customer Service and in our warehouse shipping out packages.